NRA Show 2010

Ladies and Gentlemen, start your engines

No, I’m not talking about last weekend’s Indy 500.  I’m talking about starting your food truck’s engine!  As I mentioned in the previous post about the cool stuff I saw at the National Restaurant Association, one of the vendors was Mobi Munch, a company dedicated to providing you with everything you need (truck & other infrastructure, consulting and development service, and online marketing) to start your own mobile food truck.  You do want your own food truck, right?  I mean everyone is doing it.

OK, so unless you live in California, you’re probably not seeing a whole lot of food trucks cruising through your neighborhood.  But that may be about to change – see today’s article in the Chicago Tribune about a local chef’s efforts to change the city law that forbids them.  It’s definitely a growing niche of the foodie market, so chances are it’s coming to your city soon.  What Mobi Much aims to do is provide all the specialized know-how and infrastructure for restaurateurs looking to expand their businesses into the mobile segment, allowing them to focus on just the food.

One of the first big names to join the Mobi Munch club is Ludo Lefebvre (you may have seen him on Top Chef Masters), and he’s using the Mobi Munch platform to share his fried chicken with the world.  And the odds are good that, with an easy turnkey infrastructure like this available to them, an ambitious restaurateur in your city will also be hopping onto the Mobi Munch bandwagon soon and bringing a food truck to your curb.  Then the rest of us can finally see (and taste) what those west-coasters have been talking and tweeting about.

Curious to find out more?  Check out www.mobimunch.com

© 2009 The Foodie Forkful.